Formula Extreme Clean is a Toothbrush with slim bristles that is able to wipe off leftover particles even in the narrowest gap.
The client asked us to make series of leaflets to convey the product benefit.We saw this as an opportunity to let the consumer experience the problem by creating series of leaflets mimicking leftover particles that usually get stuck between our teeth, such as : onion, chilli and parsley. We put each of them in between various products displayed in stores.
And as a fun bonus to the consumer, they could also be useful as bookmarks.
Copy on the Leaflet's backside :
SLIPPED FOOD LEFTOVER?
Brush them away with Formula Extreme Clean. Its slim brsitles are able to wipe all leftover particles, even in the narrowest gap. Set in 85 holes, it will give a more concentrated and through cleaning action.
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